Spotlight: Experiencing The ClicknPrint Difference
“What a difference a chance meeting with John Haak, known as The Airshow Guy,
has made to our business. We were first introduced to John at an
airshow convention workshop over 5-years ago. As our Airshow Team from
the Marine Corps Air Station Miramar listened to John, they found that
he understood the business and what he said really made sense. We
liked the concept of customers being more inclined to buy tickets early
in advance if they could print the tickets themselves and still save
money after the fees.
previous system (the largest in the industry) basically hit a plateau
and we were looking for that “spark”. The marketing arm of our team
was intrigued by the data available from the ClicknPrint system and our
Business Manager loved the idea of early reporting. However,
no one told us we were going to see a 50% increase in sales! That’s
right, from mid-6 figures in total sales to well over 7 figures in the
first year. And it has stayed there!
We had a modest increase the second year and “higher revenues, lower numbers” last year, but we encountered weather issues.
challenge now is to effectively leverage all of the incredible data the
ClicknPrint system tracks for us. We have already incorporated the
data into our sponsorship information packets. Now we can show our
current and future sponsors where our fan base comes from (37 states
and 4 foreign countries) which has given us a strong position in
national marketing boardrooms.
As we approach our 4th year with ClicknPrint, we will be able to really dig into
the hard data instead of just running our airshow on “gut feelings”.
We love the way we can see data at the individual fan level.
Determining what time and what days our customers buy tickets are
perfect for radio and television media buys. It is also incredible how
valuable the past and current data values are for logistical planning
of traffic, parking, food sales, selling staff and even security.
we build on the past data and compare it with this year’s sales, we
find the accuracy is uncanny. I would have been happy with just the
data, or just the revenue increase, but I will certainly accept both
with open arms.” Back