Houston TX (January 6, 2011) – ExtremeTix,  a leading provider of ticketing and event services solutions, announced today the release of new features in its proprietary software and business processes designed to significantly reduce the impact of credit card fraud to its client base. “In today’s volatile economy, it is critical every sale be revenue positive and that the peripheral costs from credit card fraud be minimized” stated Keith Rudy the company’s Chief Financial Officer. “We have developed an extensive real-time fraud prevention suite that combined with our automated chargeback administration system allow for the most effective fraud prevention capabilities in the industry.”

By combining fraud prevention and card validation tools available through the credit card processor, client-established filters and limits, no-sell tests, velocity and pattern filters with its proprietary algorithms, ExtremeTix can dramatically reduce fraudulent transactions and invalid chargebacks for its clients. Early results have been impressive with many clients experiencing reductions in fraudulent activity of up to 75%. In one case, a major Waterpark client added over $250,000 to its bottom line utilizing the ExtremeTix system. 

“Clients evaluating ticketing solutions are well advised to consider the high cost of fraudulent credit card transactions and of managing chargebacks. The lost revenue can have a significant impact on the profitability of an otherwise successful event. Online merchants are particularly susceptible and the effects can and will become exorbitant if left unchecked.” Commented Rudy, “At ExtremeTix, we continue to develop ways to minimize fraudulent transactions as well as streamline the processing of chargebacks that are inevitable in the use of credit cards.”