Houston, TX and Phoenix, AZ (July 27, 2011) – ExtremeTix, a leader in ticketing technology and event services, and Three Zebras Entertainment, a division of ExtremeTix, tonight announced the launch of The Venue Alliance, a member organization providing advocacy and access to premier programming to some of the top venues in the country.

For the first time, smaller and mid-market venues across North America will have an entire organization in their corner, working on getting more and better programming to their buildings. The Venue Alliance fundamentally alters the traditional relationship between venues and their ticketing companies and will help bring buildings across the country back to peak profitability.

“The venue operating environment is challenging but we feel we can improve member access to new revenue streams with content options,” said Charly Garrett, President of ExtremeTix. “More programming equals more revenue and improved financial performance. No other company is willing to step up to this level of financial commitment to its members, period.”

Member buildings can expect to receive a number of benefits from joining The Venue Alliance, including:

“General managers are at the heart of almost every successful building,” said Ed Morrell, Managing Director of Three Zebras. “The Venue Alliance redefines how GMs can improve profitability across the board and really get the most from their entire operation.” Morrell continued, “We believe the combination of advocacy, programming and real-life best practices will make a difference in how these venues do business going forward.”

“This is an idea that will change the arena landscape,” commented Patrick Leahy, former EVP & COO of Clear Channel Entertainment, Music Group and noted industry consultant. “Very few people in the industry can pull off something of this magnitude, but the teams at ExtremeTix and Three Zebras have the vision and the experience to make this successful for everyone involved.”

“The Venue Alliance will make my life easier, as well as that of every promoter out there,” said Bill West, 40-year motorsports promoter and all-around arena sports legend. “We look forward to creating exclusive programming with The Venue Alliance and expanding the ability of members to make money together.”

Buildings interested in learning more about joining The Venue Alliance can speak with Ed Morrell at the ExtremeTix booth (#411) at the IAVM Venue Connect trade show in Phoenix, AZ, visit thevenuealliance.com or find them on Twitter @venuealliance.

About ExtremeTix
ExtremeTix is a leading provider of innovative ticketing solutions and a broad range of event services powered by the Three Zebras Entertainment division. Focused on driving client success, the company boasts the best service and support with no start-up fees. Additionally, ExtremeTix provides clients with intuitive event creation and management dashboards and a full suite of social media and interactive engagement tools. Based in Houston, the company has branch offices in Tampa, Grand Rapids, Cincinnati and New York and services clients across the US and Canada. For more information on the venue ticketing experts at ExtremeTix, visit extremetix.com.

About Three Zebras Entertainment
As the entertainment division of ExtremeTix, Three Zebras services the arena, venue and festival communities with a complete range of entertainment, event management, booking, programming and consultation services. For more information on the event management experts at Three Zebras, visit threezebras.com.

For additional information, please contact:
The Venue Alliance: Deven Nongbri,dnongbri@extremetix.com; 800-370-2364 x323